450,000 AMD
Take this course
  • Duration12 weeks
  • TypeOffline
  • Language
  • Training 5 or more people?
  • Business Development Management

    0( 0 REVIEWS )

    Business Development Management consists of three Training Courses:


    1. Training on Entrepreneurial Skills and Business Idea Discovery
    2. Business Idea Validation
    3. Business Design

    Duration: Each Training Course will take 4 weeks.

    Delivery Methods: Theoretical Session (60 minutes) during the week and Practical Session (120 minutes) during the weekend. Students must develop assignments during the week (around 2 hours).

    Learning outcomes:

    By the end of this course, you will be armed with everything you need to dominate business development and become a “Business Development Director” or start your own business as a promising entrepreneur.

    You will learn how to:

    • Start a company from scratch
    • Detect market opportunities
    • Validate a business idea and develop customer traction
    • Design the business model and growth strategy


    This course is for:

    • Aspiring entrepreneurs pursuing the business knowledge and tools they need to launch a successful business.
    • Restless professionals of any background who want to gain a complete understanding of business development and access attractive new professional opportunities.
    • Business consultants interested in getting expertise in advising entrepreneurs and companies on developing new revenue streams.
    • Students who wish to complement their studies with specific knowledge in the development of technological start-ups.


    Instructor of the program: Chus Lozano

    • Serial Entrepreneur with nine founded startups and four exits.
    • Angel investor and Venture capitalist.
    • Judge of the European Innovation Council.
    • Top EU Expert on Digital Economy and Entrepreneurial Ecosystem Building.
    • Speaker and Lecturer on entrepreneurship.
    • Author of the Top Entrepreneur Program.
    • Startup coach and mentor.



    Each course will offer a certificate on the topic, but the students who will apply the 3 courses will receive out Certificate on Business Development Management plus interviews with companies.


    Working language: English

    Number of participants: 15-20

    Course Curriculum

    Training Course 1: Training on Entrepreneurial Skills and Business Idea Discovery
    Lesson 1: Entrepreneurial Basics
    Introduction to the entrepreneurial world
    Understanding the entrepreneurial ecosystems
    The top entrepreneur’s soft and hard skills
    Lesson 2. Entrepreneurial Talent Validation
    Leadership management
    Building the winning founding team
    The entrepreneurial self-validation canvas
    Lesson 3: Discovering a Viable Business Idea
    Sourcing viable business ideas
    Evaluating market opportunities
    The opportunity discovery canvas
    Lesson 4. Business Idea Validation
    Validating the Business Model
    Traction generation (hypothesis identification)
    The business idea canvas
    Training Course 2: Business Idea Validation
    Lesson 5. The Problem vs. Solution Fit
    Customer segmentation and user targeting
    The solution design
    The value proposition
    Developing the value proposition canvas
    Lesson 6. Customer Discovery
    The customer relationship and channels
    The sales funnel canvas
    Revenue Model and Pricing Strategy
    Lesson 7. The Product vs. Market Fit
    The market entry
    Understanding the barriers
    Competition Analysis
    Lesson 8. Business Resources
    Key Partners and Key Resources
    Cost structures
    The Stakeholders’ Map
    Viability analysis
    Training Course 3: Business Design
    Lesson 9. Operational Management
    Dashboard design. Milestones and KPIs
    The back office management
    The Partnership Agreement
    The business culture and incentives
    Lesson 10. Sales & Marketing Strategy
    Marketing roadmap
    Online Vs B2B marketing
    Brand Strategy
    Lesson 11. Product Design
    Product development roadmap
    Commercial product design
    Content management tools
    Lesson 12. Financial Management
    Financial budgeting and Sales forecast
    Regulations and IP
    Risk analysis

    No Reviews found for this course.