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Business Development Management

Business Development Management

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Business Development Management consists of three Training Courses:

Training on Entrepreneurial Skills and Business Idea Discovery
Business Idea Validation
Business Design

Duration: Each Training Course will take 4 weeks.

Delivery Methods: Theoretical Session (60 minutes) during the week and Practical Session (120 minutes) during the weekend. Students must develop assignments during the week (around 2 hours).

Learning outcomes:

By the end of this course, you will be armed with everything you need to dominate business development and become a “Business Development Director” or start your own business as a promising entrepreneur.

You will learn how to:

Start a company from scratch
Detect market opportunities
Validate a business idea and develop customer traction
Design the business model and growth strategy

This course is for:

Aspiring entrepreneurs pursuing the business knowledge and tools they need to launch a successful business.
Restless professionals of any background who want to gain a complete understanding of business development and access attractive new professional opportunities.
Business consultants interested in getting expertise in advising entrepreneurs and companies on developing new revenue streams.
Students who wish to complement their studies with specific knowledge in the development of technological start-ups.

Instructor of the program: Chus Lozano

Serial Entrepreneur with nine founded startups and four exits.
Angel investor and Venture capitalist.
Judge of the European Innovation Council.
Top EU Expert on Digital Economy and Entrepreneurial Ecosystem Building.
Speaker and Lecturer on entrepreneurship.
Author of the Top Entrepreneur Program.
Startup coach and mentor.

Certification

Each course will offer a certificate on the topic, but the students who will apply the 3 courses will receive out Certificate on Business Development Management plus interviews with companies.

Working language: English

Number of participants: 15-20

Course Curriculum

Training Course 1: Training on Entrepreneurial Skills and Business Idea Discovery
Lesson 1: Entrepreneurial Basics
	Introduction to the entrepreneurial world
	Understanding the entrepreneurial ecosystems
	The top entrepreneur’s soft and hard skills
Lesson 2. Entrepreneurial Talent Validation
	Leadership management
	Building the winning founding team
	The entrepreneurial self-validation canvas
Lesson 3: Discovering a Viable Business Idea
	Sourcing viable business ideas
	Evaluating market opportunities
	The opportunity discovery canvas
Lesson 4. Business Idea Validation
	Validating the Business Model
	Traction generation (hypothesis identification)
	The business idea canvas
Training Course 2: Business Idea Validation
Lesson 5. The Problem vs. Solution Fit
	Customer segmentation and user targeting
	The solution design
	The value proposition
	Developing the value proposition canvas
Lesson 6. Customer Discovery
	The customer relationship and channels
	The sales funnel canvas
	Revenue Model and Pricing Strategy
Lesson 7. The Product vs. Market Fit
	The market entry
	Understanding the barriers
	Competition Analysis
Lesson 8. Business Resources
	Key Partners and Key Resources
	Cost structures
	The Stakeholders’ Map
	Viability analysis
Training Course 3: Business Design
Lesson 9. Operational Management
	Dashboard design. Milestones and KPIs
	The back office management
	The Partnership Agreement
	The business culture and incentives
Lesson 10. Sales & Marketing Strategy
	Marketing roadmap
	Online Vs B2B marketing
	Brand Strategy
Lesson 11. Product Design
	Product development roadmap
	Commercial product design
	Content management tools
Lesson 12. Financial Management
	Financial budgeting and Sales forecast
	Regulations and IP
	Risk analysis

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